The Privacy Jungle: On the Market for Data Protection in Social Networks

[eric hennekam]

The Privacy Jungle: On the Market for Data Protection in Social Networks
http://preibusch.de/publications/social_networks/privacy_jungle_dataset.htm


Deel conclusies:
Online social networking has become an indispensable activity, and research must keep up with the phenomenon.
With the mass adoption of social networking sites over the last eighteen months, a scholarly review of privacy practices “in the wild” was overdue. Given our data, we have serious concerns about the current state of affairs.
In particular, we have found strong evidence that the social networking market is failing to provide users with adequate privacy control...................
Assuming that better privacy awareness and protection would be beneficial for users, regulation may be necessary in order for a privacy market to function properly. Reducing information asymmetry is an important first step, through standardised “privacy nutrition labels” [67] which can communicate privacy practices in a non-textual format to help users make more informed privacy choices. Increasing
privacy salience is of critical importance..........